AdWords

Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.

It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason — they’re looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.

When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:

Keyword Matching - Shows your ad when a search includes your selected words.

Phrase Matching – Shows your ad when a search includes your selected phrases.

Exact Query Matching – Shows your ad when a search contains your exact keywords and no others.

Negative Keyword Matching – Will not show your ad if a search contains certain words you select.

This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What’s more, you can even target your ads to a specific country or language.

The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you’d like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.

In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service you’re offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like ’software,’ use a keyword that focuses on a specific software such as ‘FrontPage 2002.’ Or, a little less focused, ‘web design software.’ In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably.

For further information, visit http://adwords.google.com

Increase Your Selling With Google AdWords is a post from: topofmyblog.com

Do you need robot.txt file?

Sometimes you do not need this one. Without robot.txt file, all robot will have access to crawl all pages on your site. To decide if you need robot.txt file or not you have to answer this question first.

• Are there any pages or directories on my site that I do not want listed on the search engines, such as an intranet or internal phone list?

• Are there any specific search engines that I do not want to display my site?

• Do I know of any dynamic pages or programming features that might cause problems for spiders, like getting caught in a loop (infinitely bouncing between two pages)?

• Does my website contain pages with duplicate content?

• Are there directories on the site that contain programming scripts only, not viewable pages?

If the answer for these question is yes, you should make it ones…

How to make robot.txt?

If you decide to make robot.txt and looking for sample, you can find it here. Usually. robot.txt  looks something like this.

 User-agent: googlebot
   Disallow: /private-files/
   Disallow: /more-private-files/
   User-agent: *
   Disallow: /cgi-scripts/

In this example, the spider Google (called Googlebot), is excluded from the index files in two directories called private files, and more specific files, and all the robots (designated Wild-Card with an asterisk *) are excluded from the index directory called CGI-scripts.

Here’s a bonus: Robots.txt can also be used to tell search engines where your XML Sitemap.

If you use Drupal, you can fix robot.txt file like this one:

Robot.txt file for drupal

1. Make a backup of the robots.txt file.

2. Open the robots.txt file for editing. If necessary, download the file and open it in a local text editor.

3. Find the Paths (clean URLs) section and the Paths (no clean URLs) section. Note that both sections appear whether you’ve turned on clean URLs or not.

Drupal covers you either way. They look like this:

# Paths (clean URLs)
 Disallow: /admin/
 Disallow: /comment/reply/
 Disallow: /contact/
 Disallow: /logout/
 Disallow: /node/add/
 Disallow: /search/
 Disallow: /user/register/
 Disallow: /user/password/
 Disallow: /user/login/
 # Paths (no clean URLs)
 Disallow: /?q=admin/
 Disallow: /?q=comment/reply/
 Disallow: /?q=contact/
 Disallow: /?q=logout/
 Disallow: /?q=node/add/
 Disallow: /?q=search/
 Disallow: /?q=user/password/
 Disallow: /?q=user/register/
 Disallow: /?q=user/login/

4. Duplicate the two sections (simply copy and paste them) so that you have four sections—two of the # Paths (clean URLs) sections and two of # Paths (no clean URLs) sections.

5. Add ‘fixed!’ to the comment of the new sections so that you can tell them apart.

6. Delete the trailing / after each Disallow line in the fixed! sections. You should end up with four sections that look like this:

# Paths (clean URLs)
 Disallow: /admin/
 Disallow: /comment/reply/
 Disallow: /contact/
 Disallow: /logout/
 Disallow: /node/add/
 Disallow: /search/
 Disallow: /user/register/
 Disallow: /user/password/
 Disallow: /user/login/
 # Paths (no clean URLs)
 Disallow: /?q=admin/
 Disallow: /?q=comment/reply/
 Disallow: /?q=contact/
 Disallow: /?q=logout/
 Disallow: /?q=node/add/
 Disallow: /?q=search/
 Disallow: /?q=user/password/
 Disallow: /?q=user/register/
Disallow: /?q=user/login/
 # Paths (clean URLs) – fixed!
 Disallow: /admin
 Disallow: /comment/reply
 Disallow: /contact
 Disallow: /logout
 Disallow: /node/add
 Disallow: /search
 Disallow: /user/register
 Disallow: /user/password
 Disallow: /user/login
 # Paths (no clean URLs) – fixed!
 Disallow: /?q=admin
 Disallow: /?q=comment/reply
 Disallow: /?q=contact
 Disallow: /?q=logout
 Disallow: /?q=node/add
 Disallow: /?q=search
 Disallow: /?q=user/password
 Disallow: /?q=user/register
 Disallow: /?q=user/login

7. Save your robots.txt file, uploading it if necessary, replacing the existing file (you backed it up, didn’t you?).

Robot meta tag

You may want to use the robots meta tag or robots.txt file because it is easier to lay out your web page template and not using a robots.txt file, or maybe you just want to make a short, temporary exclusion. Another possible cause is that you do not have access to the root directory of the site.

To exclude the robots from a page using the robots meta tag, simply include the following code in the HTML head of the page:

<meta name=”robots” content=”noindex, nofollow”>

This will prevent search engine robots from listing the page on which the tag resides.

Robot.txt And SEO is a post from: topofmyblog.com

Major search website like Google visited by many visitors every day. Traffic coming into the website has a very large volume and this is your chance to get some traffic. If you have websites that occupy the first position for specific keywords, your website will get a lot of traffic. Having a high position in search results is great, but it takes hard work to achieve it. By submitting your website address to Google is one of the SEO strategy and a lot of people doing the same thing. If you do not do this, your website will take longer to appear in search results.

All search engines have this facility to be included in the index list. Most webmasters submit their URL to Google because many people who use Google as a primary search tool. But to get maximum results, submit your site address to multiple search engines. They may lose famous from Google, but still can provide traffic to your website.

Many websites that provide search engine submission service for free. You can send your website address to many popular search engines in a short time. This certainly saves a lot of your time and efforts compared to you do it manually.

Generate Traffic Trough URL Submission is a post from: topofmyblog.com

Search engine traffic is very important for the marketing of products. A site is successful only when there is a consistent flow of targeted traffic. And for this, search engine optimization placement service is the best option, as it provides instant search engine traffic and higher page rank.

Furthermore, with search engine optimization placement service, rankings for your specific products and services improve, generating a tremendously strong return on investment. You may also notice that higher rankings achieved through search engine optimization placement results in generating more sales for your company. So, you may find it much better than all other methods of marketing and advertising combined.

Thus, if you want to receive benefit from search engine optimization placement service, search on the internet and find an appropriate, reputable company. Remember that a good company that offers search engine optimization placement service will always employ techniques that are not barred by the search engines.

You should be careful of certain search engine optimization companies that make use of techniques that can actually get your site permanently banned from the search engines. So, look for a company that uses only valid techniques to help you get top placement, plus assures not to get you disqualified.

Furthermore, there are a few good companies that offer affordable search engine ranking

prices. Thus, it is advisable that you choose a company that is affordable and offers effective time-tested, proven packages to get you higher search engine position.

If you are looking for such a company then look no further than NetBiz SEO. NetBizSEO is a reputable and professionally managed Internet Marketing and Advertising company in India. NetBiz SEO offers you advanced search engine optimization placement services to drive qualified traffic to your website. To know more about search engine optimization placement services of NetBiz SEO, simply visit www.netbizseo.com

Drive Traffic to your Website with SEO Placement Service is a post from: topofmyblog.com

The sure fire way of generating free Google traffic is through SEO article marketing because not only does it work; but it doesn’t cost you anything. It’s really free.

It all starts by learning how to write compelling SEO articles that direct free Google traffic to your website.

1. Target the right audience
2. Use specific SEO keywords that those people within that audience are searching for information about
3. Submit at least one SEO article per day to article directories like this one.
4. But what if you cannot write the articles because you are either too busy or just don’t want to? No worries, as then you simply need to find an inexpensive quality copywriter to write them and submit them on your own website or blog.

Attention: Sure there are plenty of reliable copywriting and article submission services out in Cyberspace but there are also plenty of poor quality service providers as well. Because of this fact it’s vital to try a little research before making a selection.

How Do You Find A Reliable Good-Quality SEO Copywriter?
1. There’s plenty of good freelance job sites like Scriptlance or Guru that have lots of good writers that will be happy to bid on your project.
2. Ask to see plenty of writing samples including SEO, especially within the particular niche you want written. Also ask to see verification of their CTR (click-through-rate)
3. Choose only those writers that have samples which are free from grammatical errors including spelling, wordiness, and paragraph construction, etc.
4. Don’t pick the cheapest writer you find! Likewise steer away from any over-inflated copywriters as well because you should be able to find a copywriter that charges a fair fee for original quality writing services.

For other SEO articles you can visit here

Generate Free Google Traffic Through SEO Article Marketing is a post from: topofmyblog.com

Firstly, one should take care of the On page optimisation of his/her website. This is a vital starting point, and should always be the first point of call. Some key things to look out for here include: Titles,Meta Tags, Header tags, Image alt text, bold/strong words and sufficient content. A well optimised page is nothing without a decent amount of content. Content is king for improving any SEO pagerank. The content must also be keyword rich, one will find it’s quite an art to write decent sounding content, with sufficient keywords for the search engines.

It’s also important to check out your competitors, by checking their SEO page rank, you should also see who is linking to them. Make a note of the websites which are ranking highly for the keywords you want to rank for. You can the focus your efforts on copying their strategy – contacting the sites that link to them and request a link to your website. You could also examine some of the non-SEO features on their site, and see what good aspects they have – then copy them to your own site.

Now, probably the most important aspect of increasing your SEO page rank is backlinks – creating lots of them, and good quality ones too. This could be done through a range of means: article submissions, directory submissions, press releases, blog commenting, forum post – to name but a few. Now, it’s up to you whether you want to outsource some of the more mundane aspects of this – to keep costs down. Or whether you would prefer to do it all in house. Sometimes, to increase your SEO pagerank, it’s better to write the articles and press releases yourself – especially if they are in your mother tongue.

Increasing your SEO page rank is something that requires a lot of planning, commitment, dedication and patience. Results won’t be seen overnight. It’s good to draw up a plan- and stick to it. This should involved a certain amount of the off-page activities discussed above – per week/month. One needs to be disciplined to carry out the work – it is a big commitment. However the results of an increased SEO page rank are undeniable. Front Page on google is big money, and can make your business a wonderful success.

Lastly, to increase that lucrative google page rank one must arm himself with the tools for the job. There are many free toolsonline which can help with almost every aspect of the process. Research these carefully by searching online, reading blog posts, educational sites and add them to your toolbox.

How To Improve Your SEO Page Rank is a post from: topofmyblog.com